"Try it once, trust it always"
"Shaped by hand, powered by heart"
"Baking with joy since 1790"
These are just a few of the sayings King Arthur Flour posts on the website.They are an employee-owned company whose stated mission is "to be the ultimate resource and inspiration in the kitchen, to inspire connections and community through baking, and to use our business as a force for good."
In 2007 they became a B Corp, saying this reflects their commitment to all stakeholders - customers, business partners, community and the natural environment. "After all, healthy relationships with all of these stakeholders will enable our centuries-old business to continue toward our mission for another 200 years." You would be hard-pressed to find a company more reflective of the longevity factors uncovered in my research on 100-year-old companies.
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